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Jaeyeon Choi (Purple Artist)

Purple-Artist-profile

Purple Artist is a multi-disciplinary artist who creates based on the belief that “We can live well even though we think about DEATH.” Her life mission is to create a comfortable and diverse culture of communication about death, which she pursues through writing, drawing, recording audio, giving lectures, and planning various projects and activities.

To Purple Artist, “death” has two meanings: first, “the one mediocrity that penetrates everything,” and second, “The North Star to embrace alone and together.” Growing up with a mother who had a weak heart had a significant impact on her when she became an adult and began to concretize her artistic world. From the themes of her work (death, death communication), to the message (“We can live well even though we think about DEATH”), and to the methods of her work (writing, drawing, audio, video, projects, etc.), she emphasizes the keyword of her lifelong efforts: “death communication,” which is based on her own deficiency.

Her artwork is characterized by the use of three colors: purple, orange, and yellow. She attributes a specific meaning to each color. Purple represents “respect,” orange represents “courage,” and yellow represents “freedom.” These are also the three attitudes that she hopes people will promise to have as they communicate about death. Because death is a unique and personal moment for each individual, even if you meet someone with completely different thoughts, you can still nod your head and say, “That’s possible,” with a respectful attitude. Additionally, because talking about death requires courage, not only does the person who speaks require it, but the person who listens requires courage as well. This mutual courage allows for communication. Finally, if you promise respect and courage, you can also have the “freedom” to communicate according to your own feelings without being constrained. Her art contains the three colors and three values, expressing her hope that a comfortable and diverse communication about death can be achieved through her artwork.

Recently, she also obtained a funeral director qualification. Based on this experience, she is challenging herself to be a “medium of death communication” between “ordinary people who are unfamiliar with death” and “funeral directors for whom death is an everyday occurrence.” In addition, she enjoys planning and conducting various activities related to the theme of “death” that allow for comfortable and diverse communication, such as conducting “death interviews” in which she asks people of all ages and genders, “What is death to you?” (accumulating a total of 32 interviews). Above all, all of these activities are united under one message: “We can live well even though we think about DEATH.”

Purple Artist is a multi-disciplinary artist who creates based on the belief that “We can live well even though we think about DEATH.” Her life mission is to create a comfortable and diverse culture of communication about death, which she pursues through writing, drawing, recording audio, giving lectures, and planning various projects and activities.

To Purple Artist, “death” has two meanings: first, “the one mediocrity that penetrates everything,” and second, “The North Star to embrace alone and together.” Growing up with a mother who had a weak heart had a significant impact on her when she became an adult and began to concretize her artistic world. From the themes of her work (death, death communication), to the message (“We can live well even though we think about DEATH”), and to the methods of her work (writing, drawing, audio, video, projects, etc.), she emphasizes the keyword of her lifelong efforts: “death communication,” which is based on her own deficiency.

Her artwork is characterized by the use of three colors: purple, orange, and yellow. She attributes a specific meaning to each color. Purple represents “respect,” orange represents “courage,” and yellow represents “freedom.” These are also the three attitudes that she hopes people will promise to have as they communicate about death. Because death is a unique and personal moment for each individual, even if you meet someone with completely different thoughts, you can still nod your head and say, “That’s possible,” with a respectful attitude. Additionally, because talking about death requires courage, not only does the person who speaks require it, but the person who listens requires courage as well. This mutual courage allows for communication. Finally, if you promise respect and courage, you can also have the “freedom” to communicate according to your own feelings without being constrained. Her art contains the three colors and three values, expressing her hope that a comfortable and diverse communication about death can be achieved through her artwork.

Recently, she also obtained a funeral director qualification. Based on this experience, she is challenging herself to be a “medium of death communication” between “ordinary people who are unfamiliar with death” and “funeral directors for whom death is an everyday occurrence.” In addition, she enjoys planning and conducting various activities related to the theme of “death” that allow for comfortable and diverse communication, such as conducting “death interviews” in which she asks people of all ages and genders, “What is death to you?” (accumulating a total of 32 interviews). Above all, all of these activities are united under one message: “We can live well even though we think about DEATH.”

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